How Retailers Develop Their Employee Management Skills

Dec 12, 2018

In our latest video segment for #ASDLIVE, our retail host Nicole Leinbach Reyhle sat down with Terry Hawkins, founder of Progress Retail, at ASD Market Week this past summer. Terry Hawkins is an expert in educating retailers and employee management in the retail space. In-store sales training can be expensive and hard to succeed at, utilizing Progress Retail can help with that. No matter the size of your team, there is always room to grow your sales morale, team participation and ways to improve their performance! 


Terry shares the importance of educating retailers and in-store training for employees to strengthen a business. Teaching your sales associates how to deal with rejection or how to make a sale from beginning to end will make a difference in your customer’s overall experience. Training not only helps your team achieve better customer service, but allows them to work better together. Managers and sales teams alike thrive on building a better internal community within a retail space, developing better communication skills and learning better ways to serve the customer, ultimately creating a memorable experience from beginning to end. 


Want to learn more about ASD’s free seminars for retailers? Get our schedules and register to attend our next conference!

Macala Wright

Macala Wright

Macala Wright is a writer and researcher who specializes in health, wellness, food, and farming. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can follow her on Instagram @Macala or visit

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