How Retailers Can Use Social Media to Drive Online Sales

Dec 10, 2018

In our latest video segment for #ASDLIVE, our retail host Nicole Leinbach Reyhle sat down with Crystal Vilkaitis, founder of Social Edge, at ASD Market Week this August 2018. Crystal is an expert in all things social media whether you need help avoiding classic social media mistakes or want to know how you can drive traffic and sales, she has tips for you! Creating quality content that consumers don’t scroll past and makes them stop and shop, is a skill in itself. That skill is driven by both strategy, as well as understanding what the customer wants to see and be a part of on social media. 


Crystal shares her expertise in social media with tips on how to strengthen your online presence while boosting engagement and driving sales! Avoid common mistakes like having no social media strategy at all or not tying in that strategy to your retail goals. Social media platforms like Instagram and Facebook are fun but do not forget that they are a tool that can be used to drive sales. For retailers that do it right, social has become a top driver in the path to purchase. Learn the best ways to build your social community! 


Want to learn more about ASD’s free seminars for retailers? Get our schedules and register to attend our next conference! 

Macala Wright

Macala Wright

Macala Wright is a writer and researcher who specializes in health, wellness, food, and farming. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can follow her on Instagram @Macala or visit

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