Download The GuideSince ASD Market Week and SourceDirect are leading trade shows in which to find products, brands, and retailers, we decided to create The Official Guide to Private Label for Small to Medium-Sized Brands & Retailers!
In 2015, we launched ASD Market Week’s Official Guide to Private Label. In the past two years, that book has become one of the most successful, sought-after resources from the ASD family, and in the retail world in general. Private label continues to grow as a hot topic among inventors, designers, retailers, wholesalers, – and now e-commerce sellers – alike. This week, the second edition is ready for publication. In it, you’ll find updated statistics, trending product information, new legal guidelines and a special look at the growing use of Amazon to launch private label brands!
As the demand for unique and more original goods grows, shoppers are responding more positively than ever to private label brands. As you may know, private label is available in an ever growing range of industries. Their rapid expansion has now made it accessible for retailers to develop. Establishing which products are in demand can be simple, but the process of connecting the right inventors, designers, or manufacturers with the right retailers can be more complex.
Did you know:
- Private label brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales as recently as 2013. – Nielsen
- A retailer selling exclusive items may be able to boost associated product margin to 45% from 35%—when compared to similar third-party products. – Internet Retailer
- The number of retailers that say at least half of the merchandise they sell carries their own label has risen 31% since 2008, from 42% to 55%. – Internet Retailer
Because ASD Market Week and SourceDirect are leading trade shows in which to find products, brands, and retailers, we decided to update the Official Guide to Private Label for Small to Medium-Sized Brands & Retailers in order to continue to help you find success in one of the fastest growing areas of retail today! You will find new statistics, new interviews and a section dedicated to how to sell private label online. We sincerely hope you enjoy the latest addition.