How To Master E-Commerce in 2019

Nov 27, 2018

In our latest video segment for #ASDLIVE, our retail host Nicole Leinbach Reyhle sat down with Jason Harra, founder of Seller Active, at ASD Market Week this August 2018. Jason shares his expertise in excelling with e-Commerce and how to avoid some of the common pitfalls of selling online.


Jason walks you through how to get started selling online, even though it can seem like an overwhelming task. He explains that the startup work is well worth the investment once your online business is booming and your online sales are quickly growing. Since online marketplaces aren’t showing any sign of slowing down, it is the perfect time to learn some great tips and tricks so you can cash in with online selling! 


Jason also discusses the importance of optimization, curating quality content, and how that these two marketing efforts can build your business in multiple areas. Jason adds why sellers just starting out should focus on the top three marketplaces instead of utilizing all the niche marketplaces; Amazon, eBay, and Walmart are 80% of the online marketplaces sales, it’s wise to start where the most money is being made instead of the small niche websites that you can expand to later as your business grows. 


Want to learn more about ASD’s free seminars for retailers? Get our schedules and register to attend our next conference! 

Macala Wright

Macala Wright

Macala Wright is a writer and researcher who specializes in health, wellness, food, and farming. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can follow her on Instagram @Macala or visit

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