StandUp 4 Retail Webinar Series

Apr 14, 2020

Stores are closed, customer purchases have dropped up to 90 percent. Let’s face it, retail is turmoil right now due to the effects of COVID-19. The pandemic is bringing about changes by the hour, the day and the week. In order to help you navigate what’s happening, all of our trade shows (ASD Market Week, Outdoor Retailer, NY NOW and Surf Expo) are banding together to bring you a comprehensive series on how to navigate retail right now. For the next nine weeks, you can take part in absolutely free webinars designed to help you save your business. Simply click on the link below and register. 

5 Things Retailers Can Do Now To Help Protect Their Businesses Later

Thursday, April 16, 2020, 4 PM EST

The world has experienced unprecedented change when it comes to how our world runs because of the Coronavirus. Stores have been forced to close because we need #FlattenTheCurve and help stop the virus from spreading. How a retailer does business has changed overnight. This webinar will discuss how retailers can change their businesses now so they are in business later. Learn to engage customers in new ways, understand how they are shopping now, and get expert advice on providing new levels of customer service that will influence their purchasing decisions. While COVID-19 continues to cause challenges for retailers, this webinar will unveil actionable steps that companies can take in order to help keep their businesses going.

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5 Virtual Strategies Brick & Mortar Stores Can Easily Implement NOW Despite Doors Being Closed

Wednesday, April 22, 2020 at 12 PM PST

Now more than ever, your customers WANT to feel normal again, and that includes shopping with you.
 From curbside pick-ups and delivery options to selling via social media, this webinar will reveal the various ways in which you can still connect with customers and make sales NOW despite your doors being closed. Join this webinar to learn the #1 product that all retailers should be selling right now and why they produce huge margins; how to use Live Video and Virtual Shopping Events to generate dozens of sales in just a few hours; and what to do (and not do) on social media to build genuine relationships with customers that create years of repeat business.

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How Brick & Mortar Stores Can Quickly Implement Other Selling Strategies Into Their Operations Amidst COVID-19 Crisis (Sponsored by GCI Outdoor)

Friday, April 24, 2020 at 2 PM EST

If you are a brick and mortar merchant struggling to adjust to the new realities of customer interaction due to COVID-19, this webinar is for you!  From Instagram best-practices to creating an e-commerce store overnight, this is for anyone looking to increase their store visibility and short-term sales. Plus, attendees can expect to gain actionable and trusted insight on resources to help them navigate these new selling avenues. Come prepared to learn how to increase sales! 

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Retail Reset: Best Practices for Curb-Side Pick Ups, Local Deliveries, Shipping Packages & More Amidst COVID-19 Sponsored by Darn Tough

Thursday, April 30, 12 PM EST

Let’s face it – COVID-19 has challenged retailers and vendors alike to get creative and overcome challenges they have never had to in the past. Unforeseen issues continue to arise, yet opportunities continue to present themselves as well. Among them? New ways to connect with customers to help increase sales, continue consumer interaction and maintain both a healthy business AND healthy habits that help prevent the spread of COVID-19. This webinar will unveil best practices for online and offline retailers alike to consider when it comes to delivering products to consumers.

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ASD Exhibitors and Vendors Have Product To Ship! 
Check Out The Directory!

Opening Your Virtual Doors: How to Start Selling Online During COVID-19 Sponsored by Lightspeed

Friday, May 1, 2020 at 12 PM EST

Have you had to close your storefront due to the COVID-19 pandemic? Expanding online and opening up your web store has never been more important.
 In this webinar, we’ll show you how to get your products online, what happens when you make a sale and how to enhance the browsing experience. Following this session, we’ll talk to a Lightspeed customer about how they used their web store to complement and optimize their brick-and-mortar.

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Safeguard Your Amazon Business: Stop People from Stealing Your Sales (Brand Protection)

Friday, May 8, 2020 at 12 PM EST

As a brick-and-mortar retailer, selling on Amazon opens up new avenues to gain revenue.
 This session will identify ways to help move inventory while understanding responsibilities that Amazon expects for its sellers. Plus – whether you are currently selling on Amazon or plan to – this session will unveil inside information on how to STOP people and companies from jumping on your listing and stealing your sales. Expect to gain DIY information on packaging, warranties, trademarks, copyrighted material and more. Plus, gain actionable insight to help you stop losing sales to hijackers.

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How to Increase Your Web Store Traffic During COVID-19 Sponsored by Lightspeed

Wednesday, May 13, 2020 at 12 PM EST

Your web store has become your brick-and-mortar and your sales floor needs to be busy.
 In this webinar, learn how to entice customers to click and convert through strategic marketing, optimizing social media and appearing at the top of any search engine.

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How to Grow Your Amazon Business for Massive Success in a Post-Pandemic World Sponsored by AccrueMe

Friday, May 15, 20202 at 12 PM EST

Secure your future with specific steps to access your share of $100,000,000 in newly allocated funds.
 This live webinar will explain how to analyze your online business to capitalize on available growth capital. Participants will be given free access to exclusive user-friendly software to visualize customized profit and financing scenarios.

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COVID-19 Communications: How to Keep Your Customers Engaged Sponsored by Lightspeed

Wednesday, May 20, 2020 at 12 PM EST

Consumer behavior has changed during COVID-19. Consumers’ personal finances have adjusted, shopping in stores is limited, and for many, their buying priorities are different.
 In this webinar, expect to gain clarity on this new consumer and how business owners can adjust. Join us to understand this new marketplace and gain action steps to connect with your customers in the age of COVID-19.

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10 Action Steps to Rebuilding Your Retail Business 

Friday, May 22, 2020 at 12 PM EST

In the final webinar of a ten-part series from Emerald Expositions’ Retail Group, attendees can look forward to gaining 10 action steps to rebuild their businesses and confidently move forward in today’s challenging marketplace. For online and offline stores alike, this webinar will be filled with actionable insight to help businesses truly look ahead in both the immediate days and 2021 and beyond. If your goal is to sustain your business despite the challenges of COVID-19, this is a webinar NOT to miss!

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You can also find more articles on retail, small business and navigating the pandemic on our blog and join community conversations on Facebook

About ASD

At ASD Market Week, you’ll discover higher margins, a wider selection of on-trend products, and the newest merchandise while meeting over 1,800 vendors. ASD Market Week is truly the wholesale buying event that can’t be missed.
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Macala Wright

Macala Wright

Macala Rose Wright is a wellness expert, writer and researcher who specializes in health, wellness, and consumer behavior. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can follow her on Instagram @Macala or connect with her on Linkedin at

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