SUCCESS AND ROI TOOLKIT
ASD doesn’t just rent you space and hope it works out. Our Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
ROI Calculator
With our ROI Calculator, in just 5 short minutes you can calculate your company’s Buyer Interaction Capacity, Cost Per Interaction, Breakeven Point, Potential Sales and Return on Investment (ROI) for the investment you are making by participating in ASD Market Week.
TOOLS & STRATEGIC PLANNING EXERCISES
Tools
- ROI Calculator to calculate your ASD show expectations
- Get control with 16 Week Tradeshow Planning Tool
- Manage your money with Exhibiting Cost Control Tool
- Measure your performance and results with Exhibiting & Financial Performance Metrics
Strategic Planning Exercises
Gather your team and do these quick, but powerful exercises on or around the recommended time frames to position your exhibit for success!
- Define Your Outcomes – 16 weeks before the show
- Selective Attraction – 12 weeks before the show
- Managing Your Visitors Experience – 10 weeks before the show
- Lead Management – 8 weeks before the show
- Measuring Performance & ROI – 4 weeks before the show
LIVE & RE-PLAYABLE
EXHIBITOR EDUCATIONAL WEBINARS
Building Brand Awareness & Driving Qualified Booth Traffic
“HOW-TO” EXHIBITING SUCCESS ARTICLES
Enhance your knowledge on the critical topics important to your success as an exhibitor today.
Just click the link below and be sure to forward to your entire exhibiting team.
Topics
- The Most Overlooked Key to Exhibiting Success
- Planning to Win: Exhibiting by Objectives – How to Set Achievable Exhibiting Goals
- High-Impact Pre-show Marketing – How to Identify and Attract Enough of the Right Attendees to Your Exhibit
- Staffing for Success – How to Prepare Your Booth Staff for Success
- Closed-Loop Lead Management – How to Capture Higher Quality Leads and Convert More to Sales
- Tradeshow Attendee Rules of Engagement
- Managing Your Visitor’s Experience
- Measuring Performance & ROI
- Define Your Outcomes
- Exhibit Measurement Made Easy – How to Measure Exhibiting Results and Return on Investment
- Glossary of Exhibiting Terms
- 9 Steps to Stand Out and Be Remembered at Your Next Show
- Improving Exhibiting Effectiveness e-book
- Exhibit Like An Expert (by Freeman Expositions)
- Booth Location Blues
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- So Why Should an Attendee Visit your Booth?
- Lead Management
- Selective Attraction
Register now to connect with buyers and vendors live and get back to business.