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retail strategy
Male's hand entering credit card code at supermarket on pos terminal at self-service checkout.

Why Small Businesses Are Upgrading to Modern POS Systems

Key Takeaways: Modern POS systems centralize sales, payments, inventory and accounting for small businesses, replacing manual tracking with…

September 3
brand strategy retail strategy
Customer hand picking box of chocolates from store shelf.

A Smarter Retail Media Strategy for CPG Growth

Key Takeaways: Emerging CPG brands should build retail media plans around active store locations, not national reach, targeting…

September 3
brick and mortar marketing retail strategy
Black square signboard mockup in outside for logo design, brand

Storefront Signage Matters More Than You Think

Key Takeaways: Storefront signage is a marketing tool: the right sign format, placement, and visibility directly drive retail…

September 3

ASD MarketBrief
inventory planning and management marketing
Blurred woman in motion pulls a cardboard box from metal shelving in a small storage room packed with parcels.

Fulfillment Is the Hidden Cost of Promotional Campaigns

Key Takeaways: Fulfillment costs, including receiving, storage, kitting, packing, shipping and returns, often exceed unit price and erode…

September 3
finances small business small retailers
woman with laptop at small business for inventory management or compare invoice.

LA County Expands Financial Support for Small Business Owners

Key Takeaways: LA County’s free Small Business Financial Clinic offers one-on-one coaching, debt management, and loan package assistance…

August 27
online marketing online sales
woman lying relaxing on sofa at home shopping online on internet on computer.

How Small Online Retailers Can Reduce Cart Abandonment

Key Takeaways: Eliminating surprise fees, enabling guest checkout, and simplifying forms are the fastest fixes for cart abandonment.…

August 27
local marketing marketing retail strategy retail trends
woman holding her smartphone and shopping bags is choosing reusable handmade bags at an outdoor market

Local Events Are Driving Retail Foot Traffic

Key Takeaways: Independent retailers driving foot traffic through local events, hyperlocal geo-targeted ads, and community partnerships, not discounts.…

August 27
brand strategy retail
Close up of executive woman hands unboxing package delivery with agenda at the office

Corporate Gifts Help Retailers Boost Sales

Key Takeaways: Promotional products drive retail sales lift: ~75% of recipients recall the brand, 80%+ keep the item,…

August 27
consumer behavior holidays inventory planning and management retail business
woman walking with shopping bags with christmas background.

Holiday Retail Prep Starts Long Before the Rush

Key Takeaways: Small retailers who set revenue goals and segment buyers before October outperform those who plan late.…

August 20
brand strategy retail strategy
Coffee Shop Owners Meeting Behind the Counter and Working on Tablet Computer

Cafés Can Increase Ticket Size Through Retail, Not Just More Drinks

Key Takeaways: Cafés increase average ticket size by adding retail products (snacks, gifts, pantry goods) that pair with…

August 20
ASD MarketBrief
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