Jaime Noguez

The ALAS LATAM Modern Trade Market Index is a new regional benchmark designed to provide a clear and consistent view of the performance, trends, and growth drivers of Modern Trade across Latin America. 

Covering key markets, retail formats, and product baskets, the Index helps industry leaders understand the relative impact of demand, pricing, and category dynamics, while identifying growth opportunities across Food and Non-Food segments. 

Built on extensive data assets, broad geographic coverage, and deep consumer intelligence expertise across Latin America, the Index provides the industry with a trusted, fact-based benchmark. By applying a consistent methodology across markets, categories, and retail formats, it enables meaningful comparisons and a deeper understanding of the forces shaping Modern Trade throughout the region.