Latest in: consumer behavior

artificial intelligence brand strategy consumer behavior
happy woman with shopping bags looks at mobile phone

How Small Retailers Can Win as AI Changes Consumer Search Behavior

Key Takeaways: AI-referred shoppers convert 42% better, spend 48% longer on site and generate 37% more revenue per…

July 16
brand strategy consumer behavior product trends retail strategy
Various products on shelves at store

How Great Packaging Wins Attention

Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…

July 16
consumer behavior consumer trends market trends
Customers and staff in a busy clothes shop

Retail Sales Climbed Again in June as Summer Spending Held Strong

Key Takeaways: U.S. retail sales rose for the ninth consecutive month in June 2026, with total sales up…

July 16

ASD MarketBrief
brand strategy consumer behavior marketing retail strategy
Shop assistant looks at the payment terminal after female customer paid in the fashion store.

From Shelf to Sale: Building an In-Store Discovery Strategy That Works

Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…

July 9
consumer behavior consumer trends inventory planning and management
Father and daughter buying school supplies

The Forces Reshaping Back-to-School Retail in 2026

Key Takeaways: Back-to-school 2026 is driven by convenience, price sensitivity and omnichannel fulfillment, with families prioritizing BOPIS, same-day…

July 1
consumer behavior consumer trends Korean Beauty Retail
Mini fridge for keeping skincare, makeup and beauty product cool and fresh.

K-Beauty Is Winning Over Global Shoppers

Key Takeaways: Korean pharmacies in Myeongdong and Seongsu draw global tourists seeking ingredient-led products like PDRN, EGF, ceramides…

June 25
consumer behavior digital marketing retail strategy
Group of friends shopping in a mall

What Makes a Referral Program Work?

Key Takeaways: Effective referral programs combine customer insight, targeted incentives and a frictionless sharing experience to drive higher…

June 25
artificial intelligence consumer behavior online marketing
Footwear in a shoe shop. Online app on a smartphone with a buy now button. Floating balloons suggesting shoe recommendations

AI Shopping’s Two-Tier Future: Free for Speed, Paid for Trust

Key Takeaways: 43% of shoppers accept ad-influenced AI recommendations; only 27% would pay for a fully impartial alternative.…

June 17
consumer behavior retail
young female owner startup business work happy with box

Local Retailers Are Winning Back Shoppers

Key Takeaways: Local retailers are winning market share from big chains through price transparency, personalized service and community…

June 17
consumer behavior consumer trends store planning
Happy family having fun outdoor after shopping

Family Experience Is Driving Retail Performance

Key Takeaways: Mixed-use destinations with family infrastructure report higher dwell time, stronger tenant sales and more repeat visits.…

June 17
ASD MarketBrief
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