Latest in: marketing

brand strategy consumer behavior marketing retail strategy
Shop assistant looks at the payment terminal after female customer paid in the fashion store.

From Shelf to Sale: Building an In-Store Discovery Strategy That Works

Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…

July 9
marketing online marketing Social media
Consumer online review concepts with bubble people review comments and rating or feedback for evaluate.

Why Reputation Management Matters More Than Ever in Retail

Key Takeaways: Reputation management in retail improves performance through fast review responses and accurate business listings. Google star…

June 4
content strategy marketing social commerce Social media tiktok

How to Sell on TikTok: A Small Retailer’s Step-by-Step Guide (2025)

TikTok has become a game-changer for small retailers looking to expand their reach and boost sales. With over…

September 14

ASD MarketBrief
branding ecommerce marketing
building a 10 million dollar brand

How to Build a $10 Million Dollar Retail Brand

Want to build an eight-figure retail business? It all starts with branding. Christine Amerman of The Boutique Training…

May 20
digital marketing ecommerce email marketing marketing

10 Ways Retailers Can Succeed at Email Marketing

May 25
ecommerce google marketing SEO
Google My Business for Retailers

How to Make Google a Part of Your Marketing Strategy

Large or small, Google’s products for retailers are extremely important for building awareness of your business, developing your customer…

March 25
COVID-19 ecommerce marketing retail small business

Where Small Businesses Are at Right Now During the Pandemic

It’s no secret that COVID-19 has upended life as we know it. Since late March when social distancing…

August 23
ASD MarketBrief
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