Local Events Are Driving Retail Foot Traffic
Key Takeaways: Independent retailers driving foot traffic through local events, hyperlocal geo-targeted ads, and community partnerships, not discounts.…
August 27Latest in: marketing
How Artisan Vending Machines Create New Retail Opportunities
Key Takeaways: Artisan vending machines act as compact, always-on micro retail storefronts, selling handmade and small-batch goods in…
August 20
How Small Retailers Can Use a Brand Character Strategically
Key Takeaways: A brand character or mascot gives small retailers a budget-friendly, reusable marketing asset that drives retail…
August 13
How Retail Businesses Can Run PR That Earns Attention
Key Takeaways: Retail businesses can run effective PR without an agency by leading with real news and pitching…
August 6
How Independent Retailers Stand Out Without Competing on Price
Key Takeaways: Independent retailers grow by competing on brand identity, curation and customer experience rather than price. A…
July 24
From Shelf to Sale: Building an In-Store Discovery Strategy That Works
Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…
July 9
Why Reputation Management Matters More Than Ever in Retail
Key Takeaways: Reputation management in retail improves performance through fast review responses and accurate business listings. Google star…
June 4
How to Sell on TikTok: A Small Retailer’s Step-by-Step Guide (2025)
TikTok has become a game-changer for small retailers looking to expand their reach and boost sales. With over…
September 14
How to Build a $10 Million Dollar Retail Brand
Want to build an eight-figure retail business? It all starts with branding. Christine Amerman of The Boutique Training…
May 20
