Latest in: retail strategy

retail strategy
Male's hand entering credit card code at supermarket on pos terminal at self-service checkout.

Why Small Businesses Are Upgrading to Modern POS Systems

Key Takeaways: Modern POS systems centralize sales, payments, inventory and accounting for small businesses, replacing manual tracking with…

September 3
brand strategy retail strategy
Customer hand picking box of chocolates from store shelf.

A Smarter Retail Media Strategy for CPG Growth

Key Takeaways: Emerging CPG brands should build retail media plans around active store locations, not national reach, targeting…

September 3
brick and mortar marketing retail strategy
Black square signboard mockup in outside for logo design, brand

Storefront Signage Matters More Than You Think

Key Takeaways: Storefront signage is a marketing tool: the right sign format, placement, and visibility directly drive retail…

September 3

ASD MarketBrief
local marketing marketing retail strategy retail trends
woman holding her smartphone and shopping bags is choosing reusable handmade bags at an outdoor market

Local Events Are Driving Retail Foot Traffic

Key Takeaways: Independent retailers driving foot traffic through local events, hyperlocal geo-targeted ads, and community partnerships, not discounts.…

August 27
brand strategy retail strategy
Coffee Shop Owners Meeting Behind the Counter and Working on Tablet Computer

Cafés Can Increase Ticket Size Through Retail, Not Just More Drinks

Key Takeaways: Cafés increase average ticket size by adding retail products (snacks, gifts, pantry goods) that pair with…

August 20
brand strategy online marketing retail strategy
Close up of woman customer giving a five star rating on smartphone.

How to Build a Retail Survey That Shoppers Actually Complete

Key Takeaways: Effective retail surveys combine NPS, CSAT and CES questions to measure loyalty, satisfaction and ease across…

July 30
brand strategy marketing pricing strategies retail strategy
female entrepreneur on smartphone in room of cardboard boxes

How Independent Retailers Stand Out Without Competing on Price

Key Takeaways: Independent retailers grow by competing on brand identity, curation and customer experience rather than price. A…

July 24
brand strategy consumer behavior product trends retail strategy
Various products on shelves at store

How Great Packaging Wins Attention

Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…

July 16
brand strategy consumer behavior marketing retail strategy
Shop assistant looks at the payment terminal after female customer paid in the fashion store.

From Shelf to Sale: Building an In-Store Discovery Strategy That Works

Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…

July 9
brand strategy retail strategy
Smiling designer contacts client about online order in fashion shop.

How Better Brand Positioning Helps Retailers Sell More

Key Takeaways: Clear brand positioning communicates who you serve, what sets you apart, and why you’re credible —…

July 9
ASD MarketBrief
Loading...