Latest in: retail strategy

brand strategy consumer behavior product trends retail strategy
Various products on shelves at store

How Great Packaging Wins Attention

Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…

July 16
brand strategy consumer behavior marketing retail strategy
Shop assistant looks at the payment terminal after female customer paid in the fashion store.

From Shelf to Sale: Building an In-Store Discovery Strategy That Works

Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…

July 9
brand strategy retail strategy
Smiling designer contacts client about online order in fashion shop.

How Better Brand Positioning Helps Retailers Sell More

Key Takeaways: Clear brand positioning communicates who you serve, what sets you apart, and why you’re credible —…

July 9

ASD MarketBrief
consumer behavior digital marketing retail strategy
Group of friends shopping in a mall

What Makes a Referral Program Work?

Key Takeaways: Effective referral programs combine customer insight, targeted incentives and a frictionless sharing experience to drive higher…

June 25
e-commerce ecommerce retail strategy reverse logistics
Young Brunette Woman Photographing Red Blazer on Hanger with Smartphone Near White Closet Online Resale Fashion Blogging and Secondhand Clothing Concept

Recommerce Is Becoming a Core Retail Strategy

Key Takeaways: Recommerce, including resale, trade-ins, buybacks, certified refurbished goods and pre-owned marketplaces, is shifting from niche to…

June 11
product sourcing retail strategy reverse logistics
Woman in glasses opening a cardboard box while looking at a laptop, processing her online order

Returns Management as a Retail Growth Strategy

Key Takeaways: Retail returns management drives customer loyalty and repeat purchases when refunds move fast and the return…

June 4
consumer behavior consumer trends inventory planning and management retail strategy
Minimalist cosmetic store interior with wood counters, bottle displays, large windows, and city skyline background.

How Quiet Luxury Is Changing Beauty Retail

Key Takeaways: Quiet luxury in beauty retail increases demand for premium packaging, understated design, tactile quality and stronger…

June 4
consumer behavior online marketing retail strategy
Woman holding a smartphone and buys using a promo code.

How Retailers Can Use Local Email Campaigns to Drive Foot Traffic

Key Takeaways: Local email marketing drives retail foot traffic by connecting shoppers with in-store offers and events. Location-aware…

May 21
retail strategy retail trends store operations supply chain management sustainability
Conveyor belt with two empty plastic containers. Gray containers placed on the conveyor belt.

Reusable Plastic Boxes vs. Cardboard: Cost and Efficiency in Retail Logistics

Key Takeaways: Reusable plastic boxes outperform cardboard in retail logistics for durability, long-term cost savings and reduced waste.…

May 14
consumer behavior inventory planning and management retail strategy
Crowded retail store.

Adapting to Changing Consumer Behavior in Retail

Key Takeaways: U.S. consumer sentiment shifts increase demand for value retailers, private label products and essential goods. Retail…

May 1
ASD MarketBrief
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