Latest in: retail strategy

local marketing marketing retail strategy retail trends
woman holding her smartphone and shopping bags is choosing reusable handmade bags at an outdoor market

Local Events Are Driving Retail Foot Traffic

Key Takeaways: Independent retailers driving foot traffic through local events, hyperlocal geo-targeted ads, and community partnerships, not discounts.…

August 27
brand strategy retail strategy
Coffee Shop Owners Meeting Behind the Counter and Working on Tablet Computer

Cafés Can Increase Ticket Size Through Retail, Not Just More Drinks

Key Takeaways: Cafés increase average ticket size by adding retail products (snacks, gifts, pantry goods) that pair with…

August 20
brand strategy online marketing retail strategy
Close up of woman customer giving a five star rating on smartphone.

How to Build a Retail Survey That Shoppers Actually Complete

Key Takeaways: Effective retail surveys combine NPS, CSAT and CES questions to measure loyalty, satisfaction and ease across…

July 30

ASD MarketBrief
brand strategy marketing pricing strategies retail strategy
female entrepreneur on smartphone in room of cardboard boxes

How Independent Retailers Stand Out Without Competing on Price

Key Takeaways: Independent retailers grow by competing on brand identity, curation and customer experience rather than price. A…

July 24
brand strategy consumer behavior product trends retail strategy
Various products on shelves at store

How Great Packaging Wins Attention

Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…

July 16
brand strategy consumer behavior marketing retail strategy
Shop assistant looks at the payment terminal after female customer paid in the fashion store.

From Shelf to Sale: Building an In-Store Discovery Strategy That Works

Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…

July 9
brand strategy retail strategy
Smiling designer contacts client about online order in fashion shop.

How Better Brand Positioning Helps Retailers Sell More

Key Takeaways: Clear brand positioning communicates who you serve, what sets you apart, and why you’re credible —…

July 9
consumer behavior digital marketing retail strategy
Group of friends shopping in a mall

What Makes a Referral Program Work?

Key Takeaways: Effective referral programs combine customer insight, targeted incentives and a frictionless sharing experience to drive higher…

June 25
e-commerce ecommerce retail strategy reverse logistics
Young Brunette Woman Photographing Red Blazer on Hanger with Smartphone Near White Closet Online Resale Fashion Blogging and Secondhand Clothing Concept

Recommerce Is Becoming a Core Retail Strategy

Key Takeaways: Recommerce, including resale, trade-ins, buybacks, certified refurbished goods and pre-owned marketplaces, is shifting from niche to…

June 11
product sourcing retail strategy reverse logistics
Woman in glasses opening a cardboard box while looking at a laptop, processing her online order

Returns Management as a Retail Growth Strategy

Key Takeaways: Retail returns management drives customer loyalty and repeat purchases when refunds move fast and the return…

June 4
ASD MarketBrief
Loading...