Latest in: Marketing

online marketing online selling
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Make Your Products Easier to Find and Easier to Buy

Key Takeaways: Keyword-rich product titles and descriptions directly drive e-commerce visibility, conversion and margins. On-site search tools like…

July 9
brand strategy consumer behavior marketing retail strategy
Shop assistant looks at the payment terminal after female customer paid in the fashion store.

From Shelf to Sale: Building an In-Store Discovery Strategy That Works

Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…

July 9
brand strategy retail strategy
Smiling designer contacts client about online order in fashion shop.

How Better Brand Positioning Helps Retailers Sell More

Key Takeaways: Clear brand positioning communicates who you serve, what sets you apart, and why you’re credible —…

July 9
consumer behavior digital marketing retail strategy
Group of friends shopping in a mall

What Makes a Referral Program Work?

Key Takeaways: Effective referral programs combine customer insight, targeted incentives and a frictionless sharing experience to drive higher…

June 25
artificial intelligence consumer behavior online marketing
Footwear in a shoe shop. Online app on a smartphone with a buy now button. Floating balloons suggesting shoe recommendations

AI Shopping’s Two-Tier Future: Free for Speed, Paid for Trust

Key Takeaways: 43% of shoppers accept ad-influenced AI recommendations; only 27% would pay for a fully impartial alternative.…

June 17
digital marketing email marketing
blog writer or business person using smart device working on internet communication technology

How Retail Brands Drive Repeat Sales With Email Automation

Key Takeaways: Retail email automation drives higher revenue per email by triggering messages at key moments: abandoned carts,…

June 11
brand strategy consumer behavior digital marketing
Young woman shopping online at a clothing store, electronic shopping

What Clothing Search Trends Reveal About Retail Demand

Key Takeaways: Clothing search volume tops 2.7 million monthly queries, signaling strong, steady retail demand driven by local…

June 11
marketing online marketing Social media
Consumer online review concepts with bubble people review comments and rating or feedback for evaluate.

Why Reputation Management Matters More Than Ever in Retail

Key Takeaways: Reputation management in retail improves performance through fast review responses and accurate business listings. Google star…

June 4
beauty personal care retail business retail marketing
Showcase with powder and shadows in cosmetics store

Luxury Beauty Is Getting Smaller, Smarter and More Personal

Key Takeaways: Luxury beauty buyers want personalization, visible results and products that fit daily routines. Smaller beauty routines…

May 28
consumer behavior online marketing retail strategy
Woman holding a smartphone and buys using a promo code.

How Retailers Can Use Local Email Campaigns to Drive Foot Traffic

Key Takeaways: Local email marketing drives retail foot traffic by connecting shoppers with in-store offers and events. Location-aware…

May 21
ASD MarketBrief
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