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local marketing marketing retail strategy retail trends
woman holding her smartphone and shopping bags is choosing reusable handmade bags at an outdoor market

Local Events Are Driving Retail Foot Traffic

Key Takeaways: Independent retailers driving foot traffic through local events, hyperlocal geo-targeted ads, and community partnerships, not discounts.…

August 27
brand strategy retail
Close up of executive woman hands unboxing package delivery with agenda at the office

Corporate Gifts Help Retailers Boost Sales

Key Takeaways: Promotional products drive retail sales lift: ~75% of recipients recall the brand, 80%+ keep the item,…

August 27
consumer behavior holidays inventory planning and management retail business
woman walking with shopping bags with christmas background.

Holiday Retail Prep Starts Long Before the Rush

Key Takeaways: Small retailers who set revenue goals and segment buyers before October outperform those who plan late.…

August 20
brand strategy retail strategy
Coffee Shop Owners Meeting Behind the Counter and Working on Tablet Computer

Cafés Can Increase Ticket Size Through Retail, Not Just More Drinks

Key Takeaways: Cafés increase average ticket size by adding retail products (snacks, gifts, pantry goods) that pair with…

August 20
business management retail store operations
female business owner managing online store operations, checking orders and inventory on laptop while preparing packages for e-commerce shipping

Better Retail Systems, Smoother Store Performance

Key Takeaways: Retail stores reduce operational errors and training time by standardizing recurring tasks, such as opening, receiving…

August 20

Why the Best E-commerce Sellers Are Heading to ASD in Las Vegas This August

Discover The Proven Conference at ASD Market Week The Proven Conference has partnered with ASD Market Week, one…

August 13
brand strategy marketing
Mixue Ice Cream and Tea shop storefront sign featuring the iconic snowman mascot and brand name in red and white background, captured outdoors during the day in a modern urban commercial building.

How Small Retailers Can Use a Brand Character Strategically

Key Takeaways: A brand character or mascot gives small retailers a budget-friendly, reusable marketing asset that drives retail…

August 13
consumer behavior retail trends
Portrait of a girl with paper bags in clothing store

Understanding Modern Retail Shopping Behavior

Key Takeaways: Retail conversion improves by removing checkout friction: guest checkout, minimal form fields, fast delivery and clear…

August 13
brand strategy consumer behavior jewelry trends
Gold jewelry diamond shop with rings and necklaces luxury retail store window display showcase

How to Plan a Jewelry Collection That Sells

Key Takeaways: Sellable jewelry collections start with a strong anchor piece, then assign clear product roles: entry-level, everyday,…

August 13
pricing strategies retail margins
paying dollar cash

A Smarter Approach to Retail Price Increases

Key Takeaways: Retail price increases perform best when timed to peak demand, signaled early and rolled out in…

August 13
ASD MarketBrief
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