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brand strategy marketing pricing strategies retail strategy
female entrepreneur on smartphone in room of cardboard boxes

How Independent Retailers Stand Out Without Competing on Price

Key Takeaways: Independent retailers grow by competing on brand identity, curation and customer experience rather than price. A…

July 24
brand strategy small business small retailers
manager girl changing a sign from closed to open sign on door

What Delaware’s Office of Small Business Access Means for Entrepreneurs

Key Takeaways: Delaware’s Office of Small Business Access (OSBA) gives entrepreneurs a single point of contact for licensing,…

July 24
brand strategy consumer trends inventory planning and management store operations
laptop and fashion manager of retail or boutique shop checking clothing stock

How Smart Retailers Make Better Product Decisions

Key Takeaways: Retailers should drop underperforming products when sell-through, GMROI, or inventory turnover miss targets across multiple cycles.…

July 16
artificial intelligence brand strategy consumer behavior
happy woman with shopping bags looks at mobile phone

How Small Retailers Can Win as AI Changes Consumer Search Behavior

Key Takeaways: AI-referred shoppers convert 42% better, spend 48% longer on site and generate 37% more revenue per…

July 16
brand strategy consumer behavior product trends retail strategy
Various products on shelves at store

How Great Packaging Wins Attention

Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…

July 16
consumer behavior consumer trends market trends
Customers and staff in a busy clothes shop

Retail Sales Climbed Again in June as Summer Spending Held Strong

Key Takeaways: U.S. retail sales rose for the ninth consecutive month in June 2026, with total sales up…

July 16
online marketing online selling
Online shopping & business icon on retro computer keyboard

Make Your Products Easier to Find and Easier to Buy

Key Takeaways: Keyword-rich product titles and descriptions directly drive e-commerce visibility, conversion and margins. On-site search tools like…

July 9
brand strategy consumer behavior marketing retail strategy
Shop assistant looks at the payment terminal after female customer paid in the fashion store.

From Shelf to Sale: Building an In-Store Discovery Strategy That Works

Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…

July 9
brand strategy retail strategy
Smiling designer contacts client about online order in fashion shop.

How Better Brand Positioning Helps Retailers Sell More

Key Takeaways: Clear brand positioning communicates who you serve, what sets you apart, and why you’re credible —…

July 9
artificial intelligence consumer trends retail
Online shopping

How Retailers Are Putting AI to Work Across the Sales Journey

Key Takeaways: Retailers treating AI as a core system, not an add-on, are seeing measurable gains in conversion,…

July 9
ASD MarketBrief
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