On this episode of Let’s Talk a Little Shop, Stephanie talks to Derek Gaskins, the Chief Marketing Officer of Yesway, one of the fastest-growing convenience stores in the United States with over 400 stores.
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On this episode of Let’s Talk a Little Shop, Stephanie talks to Derek Gaskins, the Chief Marketing Officer of Yesway, one of the fastest-growing convenience stores in the United States with over 400 stores. They discuss:
- 2:49: Trends in convenience retail. People are realizing that convenience retail is recession proof.
- 3:21: Convenience stores take on the communities they serve.
- 5:39: How Yesway was built and why the company is succeeding.
- 7:30: The strategic pillars that their brand is built on.
- 8:00: Loyalty, food, and private labels on food items are what have driven Yesway’s success. 50%+ of their goods are private label.
- 9:40: Perceptions and equitable pricing in private label models
- 11:00: Creating products that your customers can only get from you.
- 13:00: You must continually reinvest into your retail brand and the communities you serve.
- 15:10: How Yesway supported their employees during COVID.
- 16:50: How Yesway lifts their staff up and encourages them to take care of themselves and their families.
- 17:10: DEI, vulnerability, and being transparent.
- 18:26: Positive company culture comes from encouraging results oriented work versus micromanaging and traditional benchmarks of success.
- 20:00: When you empower people, and enable them to make decisions, you both win.
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