Latest in: artificial intelligence

artificial intelligence brand strategy consumer behavior
happy woman with shopping bags looks at mobile phone

How Small Retailers Can Win as AI Changes Consumer Search Behavior

Key Takeaways: AI-referred shoppers convert 42% better, spend 48% longer on site and generate 37% more revenue per…

July 16
artificial intelligence consumer trends retail
Online shopping

How Retailers Are Putting AI to Work Across the Sales Journey

Key Takeaways: Retailers treating AI as a core system, not an add-on, are seeing measurable gains in conversion,…

July 9
artificial intelligence product sourcing retail business
Couple shopping for furniture online with floating ecommerce displays at home.

What AI Means for Brands, Retailers and Product Discovery

Key Takeaways: AI product discovery in wholesale and multi-brand retail favors brands with clean catalog data, consistent attributes…

July 1

ASD MarketBrief
artificial intelligence consumer behavior online marketing
Footwear in a shoe shop. Online app on a smartphone with a buy now button. Floating balloons suggesting shoe recommendations

AI Shopping’s Two-Tier Future: Free for Speed, Paid for Trust

Key Takeaways: 43% of shoppers accept ad-influenced AI recommendations; only 27% would pay for a fully impartial alternative.…

June 17
artificial intelligence digital marketing
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Relevance Is the Real Advantage in AI Marketing

Key Takeaways: AI marketing performs better for small retailers when real customer context leads the strategy. First-party data,…

May 28
artificial intelligence consumer trends product sourcing product trends
Facade of Estee Lauder retail store.

How Estée Lauder Uses AI to Improve Factory Performance

Key Takeaways: Estée Lauder uses the Ella AI platform to boost factory performance, driving production efficiency, tighter quality…

May 21
artificial intelligence consumer behavior
Assistance ai chatbot prompt analysis technology concept.

New Trends in AI-Driven Shopping Behavior

Key Takeaways: AI-driven shopping behavior is reshaping online purchases, with most younger shoppers trusting AI recommendations. Shopper trust…

May 21
artificial intelligence fashion trends jewelry trends product trends
General view of the facade logo and entrance of a Target department store.

Target Pilots Trend Brain to Boost Retail Agility and Speed to Market

Key Takeaways: Target’s Trend Brain tool boosts retail agility and speed to market by using AI to identify…

May 14
artificial intelligence Korean Retail
Smart warehouse management system using augmented reality technology to identify package picking and delivery .

How AI is Revolutionizing Korean Retail

Key Takeaways: Korean retail industry leverages artificial intelligence for automated inventory management, customer recommendations and dynamic pricing. Retail…

April 24
artificial intelligence brand strategy retail tech
ChatGPT app in Microsoft store menu

Retail Brands Lead the ChatGPT Ad Revolution

Shoppers are already spotting retail and grocery promotions in ChatGPT conversations as brands test a new ad format…

March 12
ASD MarketBrief
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