Live Shopping Gains Ground in U.S. Retail
Key Takeaways: Live shopping is now a priority channel for U.S. retailers, merging video, chat and checkout into…
August 6Latest in: brand strategy
How to Build a Retail Survey That Shoppers Actually Complete
Key Takeaways: Effective retail surveys combine NPS, CSAT and CES questions to measure loyalty, satisfaction and ease across…
July 30
A Smarter Strategy for High-Impact Flash Deals
Key Takeaways: Flash deals work best on hero products, add-ons and slow movers — not high-margin bestsellers. Test…
July 30
Before You Launch: How to Validate an Ecommerce Idea
Key Takeaways: Validate an ecommerce idea by testing a clear hypothesis with real data before committing capital. Define…
July 24
How Independent Retailers Stand Out Without Competing on Price
Key Takeaways: Independent retailers grow by competing on brand identity, curation and customer experience rather than price. A…
July 24
What Delaware’s Office of Small Business Access Means for Entrepreneurs
Key Takeaways: Delaware’s Office of Small Business Access (OSBA) gives entrepreneurs a single point of contact for licensing,…
July 24
How Smart Retailers Make Better Product Decisions
Key Takeaways: Retailers should drop underperforming products when sell-through, GMROI, or inventory turnover miss targets across multiple cycles.…
July 16
How Small Retailers Can Win as AI Changes Consumer Search Behavior
Key Takeaways: AI-referred shoppers convert 42% better, spend 48% longer on site and generate 37% more revenue per…
July 16
How Great Packaging Wins Attention
Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…
July 16
From Shelf to Sale: Building an In-Store Discovery Strategy That Works
Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…
July 9
