How Smart Retailers Make Better Product Decisions
Key Takeaways: Retailers should drop underperforming products when sell-through, GMROI, or inventory turnover miss targets across multiple cycles.…
July 16Latest in: brand strategy
How Small Retailers Can Win as AI Changes Consumer Search Behavior
Key Takeaways: AI-referred shoppers convert 42% better, spend 48% longer on site and generate 37% more revenue per…
July 16
How Great Packaging Wins Attention
Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…
July 16
From Shelf to Sale: Building an In-Store Discovery Strategy That Works
Key Takeaways: In-store retail media is underinvested, representing just 3.3% of spend in 2025, despite driving new-to-brand conversion…
July 9
How Better Brand Positioning Helps Retailers Sell More
Key Takeaways: Clear brand positioning communicates who you serve, what sets you apart, and why you’re credible —…
July 9
The Behaviors Behind Better Small Business Margins
Key Takeaways: Small business profit concentration is driven by behavior, not luck: specialization, pricing discipline and consistent financial…
July 1
What Clothing Search Trends Reveal About Retail Demand
Key Takeaways: Clothing search volume tops 2.7 million monthly queries, signaling strong, steady retail demand driven by local…
June 11
Seven Organic Growth Strategies for Small Retailers
Seven Organic Growth Strategies Every Small Retailer Should Use Small retailers can grow without spending on ads by…
April 24
How Retailers Are Redefining Advertising for Smarter Spending
Retailers are tightening their advertising playbooks. Industry data shows marketing budgets have plateaued at roughly 7 percent of…
March 12
Retail Brands Lead the ChatGPT Ad Revolution
Shoppers are already spotting retail and grocery promotions in ChatGPT conversations as brands test a new ad format…
March 12
