Latest in: brand strategy

brand strategy online marketing
Digital icons representing retail marketing strategies.

How Retailers Are Redefining Advertising for Smarter Spending

Retailers are tightening their advertising playbooks. Industry data shows marketing budgets have plateaued at roughly 7 percent of…

March 12
artificial intelligence brand strategy retail tech
ChatGPT app in Microsoft store menu

Retail Brands Lead the ChatGPT Ad Revolution

Shoppers are already spotting retail and grocery promotions in ChatGPT conversations as brands test a new ad format…

March 12
brand strategy influencer marketing Social media
Retail Brands and Influencer Marketing Strategy

Building Brand Stories People Love

In this video, Tiffany Hardin, the founder of Gild Creative Group and Represent, discusses the importance of branding,…

May 6
brand strategy customer service human resources merchandising store operations

Use Your Values to Create a Retail Business You Love

Welcome to Let’s Talk a Little Shop, a podcast created by ASD Market Week. Let’s talk a little…

May 31
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