Corporate Gifts Help Retailers Boost Sales
Key Takeaways: Promotional products drive retail sales lift: ~75% of recipients recall the brand, 80%+ keep the item,…
August 27Latest in: brand strategy
Cafés Can Increase Ticket Size Through Retail, Not Just More Drinks
Key Takeaways: Cafés increase average ticket size by adding retail products (snacks, gifts, pantry goods) that pair with…
August 20
How Small Retailers Can Use a Brand Character Strategically
Key Takeaways: A brand character or mascot gives small retailers a budget-friendly, reusable marketing asset that drives retail…
August 13
How to Plan a Jewelry Collection That Sells
Key Takeaways: Sellable jewelry collections start with a strong anchor piece, then assign clear product roles: entry-level, everyday,…
August 13
Live Shopping Gains Ground in U.S. Retail
Key Takeaways: Live shopping is now a priority channel for U.S. retailers, merging video, chat and checkout into…
August 6
How to Build a Retail Survey That Shoppers Actually Complete
Key Takeaways: Effective retail surveys combine NPS, CSAT and CES questions to measure loyalty, satisfaction and ease across…
July 30
A Smarter Strategy for High-Impact Flash Deals
Key Takeaways: Flash deals work best on hero products, add-ons and slow movers — not high-margin bestsellers. Test…
July 30
Before You Launch: How to Validate an Ecommerce Idea
Key Takeaways: Validate an ecommerce idea by testing a clear hypothesis with real data before committing capital. Define…
July 24
How Independent Retailers Stand Out Without Competing on Price
Key Takeaways: Independent retailers grow by competing on brand identity, curation and customer experience rather than price. A…
July 24
What Delaware’s Office of Small Business Access Means for Entrepreneurs
Key Takeaways: Delaware’s Office of Small Business Access (OSBA) gives entrepreneurs a single point of contact for licensing,…
July 24
