Latest in: brand strategy

brand strategy retail strategy
Smiling designer contacts client about online order in fashion shop.

How Better Brand Positioning Helps Retailers Sell More

Key Takeaways: Clear brand positioning communicates who you serve, what sets you apart, and why you’re credible —…

July 9
brand strategy retail margins small retailers
Happy woman, fashion designer and tablet in logistics or small business management at boutique.

The Behaviors Behind Better Small Business Margins

Key Takeaways: Small business profit concentration is driven by behavior, not luck: specialization, pricing discipline and consistent financial…

July 1
brand strategy consumer behavior digital marketing
Young woman shopping online at a clothing store, electronic shopping

What Clothing Search Trends Reveal About Retail Demand

Key Takeaways: Clothing search volume tops 2.7 million monthly queries, signaling strong, steady retail demand driven by local…

June 11
brand strategy small retailers Social media
Friends Taking Photos On Mobile Phone As They Choose Dresses In Independent Fashion Store

Seven Organic Growth Strategies for Small Retailers

Seven Organic Growth Strategies Every Small Retailer Should Use Small retailers can grow without spending on ads by…

April 24
brand strategy online marketing
Digital icons representing retail marketing strategies.

How Retailers Are Redefining Advertising for Smarter Spending

Retailers are tightening their advertising playbooks. Industry data shows marketing budgets have plateaued at roughly 7 percent of…

March 12
artificial intelligence brand strategy retail tech
ChatGPT app in Microsoft store menu

Retail Brands Lead the ChatGPT Ad Revolution

Shoppers are already spotting retail and grocery promotions in ChatGPT conversations as brands test a new ad format…

March 12
brand strategy influencer marketing Social media
Retail Brands and Influencer Marketing Strategy

Building Brand Stories People Love

In this video, Tiffany Hardin, the founder of Gild Creative Group and Represent, discusses the importance of branding,…

May 6
brand strategy customer service human resources merchandising store operations

Use Your Values to Create a Retail Business You Love

Welcome to Let’s Talk a Little Shop, a podcast created by ASD Market Week. Let’s talk a little…

May 31
ASD MarketBrief
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