Make Your Products Easier to Find and Easier to Buy
Key Takeaways: Keyword-rich product titles and descriptions directly drive e-commerce visibility, conversion and margins. On-site search tools like…
July 9Latest in: online marketing
AI Shopping’s Two-Tier Future: Free for Speed, Paid for Trust
Key Takeaways: 43% of shoppers accept ad-influenced AI recommendations; only 27% would pay for a fully impartial alternative.…
June 17
Why Reputation Management Matters More Than Ever in Retail
Key Takeaways: Reputation management in retail improves performance through fast review responses and accurate business listings. Google star…
June 4
How Retailers Can Use Local Email Campaigns to Drive Foot Traffic
Key Takeaways: Local email marketing drives retail foot traffic by connecting shoppers with in-store offers and events. Location-aware…
May 21
How Retailers Are Redefining Advertising for Smarter Spending
Retailers are tightening their advertising playbooks. Industry data shows marketing budgets have plateaued at roughly 7 percent of…
March 12
Like, Love, Sold: Turning Social Media Posts into Profit
In the video, Jacqueline Snyder, also known as The Product Boss, speaks with Tiffany Hardin of Gild Creative…
May 6
SEO 101 For Small Retailers
SEO is something that every business needs. Every page, blog post or product page on your business website…
March 155 Things Every Retailer Needs to Know about Yelp
We don’t know about you? But we’re excited that ASD is happening this summer in Las Vegas. With…
March 15
How and When to Run Facebook Ads
During our lat show, we sat down with Facebook and Instagram marketing expert, Jennifer Spivak, co-founder of The…
October 25
Five Mistakes Your Retail Store Could Be Making on Social Media
In 2021, you should already be aware of how critical social media is in increasing sales and brand…
March 22
