Local Events Are Driving Retail Foot Traffic
Key Takeaways: Independent retailers driving foot traffic through local events, hyperlocal geo-targeted ads, and community partnerships, not discounts.…
August 27Latest in: Marketing
Corporate Gifts Help Retailers Boost Sales
Key Takeaways: Promotional products drive retail sales lift: ~75% of recipients recall the brand, 80%+ keep the item,…
August 27
How Small Retailers Can Use a Brand Character Strategically
Key Takeaways: A brand character or mascot gives small retailers a budget-friendly, reusable marketing asset that drives retail…
August 13
Understanding Modern Retail Shopping Behavior
Key Takeaways: Retail conversion improves by removing checkout friction: guest checkout, minimal form fields, fast delivery and clear…
August 13
How to Plan a Jewelry Collection That Sells
Key Takeaways: Sellable jewelry collections start with a strong anchor piece, then assign clear product roles: entry-level, everyday,…
August 13
How Retail Businesses Can Run PR That Earns Attention
Key Takeaways: Retail businesses can run effective PR without an agency by leading with real news and pitching…
August 6
How to Build a Retail Survey That Shoppers Actually Complete
Key Takeaways: Effective retail surveys combine NPS, CSAT and CES questions to measure loyalty, satisfaction and ease across…
July 30
A Smarter Strategy for High-Impact Flash Deals
Key Takeaways: Flash deals work best on hero products, add-ons and slow movers — not high-margin bestsellers. Test…
July 30
How Independent Retailers Stand Out Without Competing on Price
Key Takeaways: Independent retailers grow by competing on brand identity, curation and customer experience rather than price. A…
July 24
How Great Packaging Wins Attention
Key Takeaways: Effective retail packaging must win shopper attention within the first fraction of a second, before a…
July 16
