Latest in: Marketing

consumer behavior online marketing retail strategy
Woman holding a smartphone and buys using a promo code.

How Retailers Can Use Local Email Campaigns to Drive Foot Traffic

Key Takeaways: Local email marketing drives retail foot traffic by connecting shoppers with in-store offers and events. Location-aware…

May 21
digital marketing fashion trends pricing strategies
Coach branded leather handbags in white are arranged on display, featuring gold chain details and a shiny logo against a blurred outdoor backdrop.

How Coach Rebuilt Its Brand with Clear Positioning and Cultural Relevance

Key Takeaways: Coach’s attainable luxury positioning and disciplined product strategy fueled its brand revival and sales growth. Focusing…

May 14
consumer behavior small retailers
A sale sign shows thirty percent off for members at a store.

Using Customer Data and Loyalty Insights to Rethink Retail Discounts

Key Takeaways: Avoid blanket discounting by using consumer data from your POS system to make targeted offers that…

May 7

ASD MarketBrief
digital marketing online selling retail
YouTube icon highlighted in red on screen surrounded by other popular app icons.

YouTube Shopping Tips Retailers Can Use to Drive Sales

Key Takeaways: Small retailers can boost sales with YouTube Shopping by making products easy to buy, matching content…

May 7
brand strategy small retailers Social media
Friends Taking Photos On Mobile Phone As They Choose Dresses In Independent Fashion Store

Seven Organic Growth Strategies for Small Retailers

Seven Organic Growth Strategies Every Small Retailer Should Use Small retailers can grow without spending on ads by…

April 24
retail strategy
lady using mobile phone r showing clothes recording video live streaming online at shop. Small business owner, online market delivery concept.

Driving Growth Through Connected Retail Media Strategies

Key Takeaways: Connected retail media strategies unite retailers, affiliates, and creators for improved ROI and direct sales attribution.…

March 26
business operation inventory planning and management wholesale

Unlocking Growth Strategies for Wholesale Success in 2026

Key Takeaways: Real-time inventory management and accurate product data are essential for wholesale growth and efficiency. SKU-level cost…

March 26
consumer behavior pricing strategies store operations
Red clearance sign for 30 off on cloth rack with variety of women apparel in retail store.

Smart Clearance Tactics to Protect Retail Margins

Shoppers watch as independent retailers and boutiques rethink their clearance strategies. Store owners wrestle with unsold stock to…

March 19
brand strategy online marketing
Digital icons representing retail marketing strategies.

How Retailers Are Redefining Advertising for Smarter Spending

Retailers are tightening their advertising playbooks. Industry data shows marketing budgets have plateaued at roughly 7 percent of…

March 12
artificial intelligence brand strategy retail tech
ChatGPT app in Microsoft store menu

Retail Brands Lead the ChatGPT Ad Revolution

Shoppers are already spotting retail and grocery promotions in ChatGPT conversations as brands test a new ad format…

March 12
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