INSIGHTS

brand strategy instagram product trends
Instagram app is seen in the App Store on the screen of an iPhone.

Can Instagram DMs Become Your Best Product Research Tool?

Key Takeaways: Use Instagram DMs as a powerful, low-cost tool for real-time product research and customer feedback. Leverage…

September 10
brand strategy branding marketing
Close-up of a shopper carrying colorful shopping bags outdoors.

What Is Retail Branding and Why Does It Matter?

Key Takeaways: Retail branding drives customer loyalty, boosts sales and ensures long-term growth by aligning with shopper needs…

September 10
digital marketing marketing online marketing
Person using tablet with digital e-commerce workflow including shopping cart, packaging, delivery, and home icons

Retailers Are Using The 4 Ps Of Marketing To Generate Success

Key Takeaways: The 4 Ps of Marketing—Product, Place, Price and Promotion—are essential for building competitive retail strategies and…

September 10

ASD MarketBrief
inventory planning and management product trends
Young woman choosing furniture in a modern home furnishings store

Why Value Now Drives Furniture Purchases

Key Takeaways: Furniture shoppers are prioritizing value, durability and affordability, leading to increased interest in discount retailers. High-income…

September 10
retail strategy
Male's hand entering credit card code at supermarket on pos terminal at self-service checkout.

Why Small Businesses Are Upgrading to Modern POS Systems

Key Takeaways: Modern POS systems centralize sales, payments, inventory and accounting for small businesses, replacing manual tracking with…

September 3
brand strategy retail strategy
Customer hand picking box of chocolates from store shelf.

A Smarter Retail Media Strategy for CPG Growth

Key Takeaways: Emerging CPG brands should build retail media plans around active store locations, not national reach, targeting…

September 3
brick and mortar marketing retail strategy
Black square signboard mockup in outside for logo design, brand

Storefront Signage Matters More Than You Think

Key Takeaways: Storefront signage is a marketing tool: the right sign format, placement, and visibility directly drive retail…

September 3
inventory planning and management marketing
Blurred woman in motion pulls a cardboard box from metal shelving in a small storage room packed with parcels.

Fulfillment Is the Hidden Cost of Promotional Campaigns

Key Takeaways: Fulfillment costs, including receiving, storage, kitting, packing, shipping and returns, often exceed unit price and erode…

September 3
finances small business small retailers
woman with laptop at small business for inventory management or compare invoice.

LA County Expands Financial Support for Small Business Owners

Key Takeaways: LA County’s free Small Business Financial Clinic offers one-on-one coaching, debt management, and loan package assistance…

August 27
ASD MarketBrief
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