INSIGHTS

Why the Best E-commerce Sellers Are Heading to ASD in Las Vegas This August

Discover The Proven Conference at ASD Market Week The Proven Conference has partnered with ASD Market Week, one…

August 13
brand strategy marketing
Mixue Ice Cream and Tea shop storefront sign featuring the iconic snowman mascot and brand name in red and white background, captured outdoors during the day in a modern urban commercial building.

How Small Retailers Can Use a Brand Character Strategically

Key Takeaways: A brand character or mascot gives small retailers a budget-friendly, reusable marketing asset that drives retail…

August 13
consumer behavior retail trends
Portrait of a girl with paper bags in clothing store

Understanding Modern Retail Shopping Behavior

Key Takeaways: Retail conversion improves by removing checkout friction: guest checkout, minimal form fields, fast delivery and clear…

August 13

ASD MarketBrief
brand strategy consumer behavior jewelry trends
Gold jewelry diamond shop with rings and necklaces luxury retail store window display showcase

How to Plan a Jewelry Collection That Sells

Key Takeaways: Sellable jewelry collections start with a strong anchor piece, then assign clear product roles: entry-level, everyday,…

August 13
pricing strategies retail margins
paying dollar cash

A Smarter Approach to Retail Price Increases

Key Takeaways: Retail price increases perform best when timed to peak demand, signaled early and rolled out in…

August 13
sustainability
Woman holding white textile eco bag against urban city background.

Maine’s Single-Use Plastics Debate Has National Retail Implications

Key Takeaways: Maine’s single-use plastics debate and the Senate-passed REUSE Act signal a national push toward reuse and…

August 6
artificial intelligence digital marketing SEO
Man on computer and tablet with SEO pop ups and high store rating graphics

AI Visibility Is Now a Retail Performance Metric

Key Takeaways: AI answer engines like Google’s AI Overviews and ChatGPT now filter products before shoppers reach retail…

August 6
digital marketing marketing small business
Two young shop owners using a laptop while working in a ceramic store.

How Retail Businesses Can Run PR That Earns Attention

Key Takeaways: Retail businesses can run effective PR without an agency by leading with real news and pitching…

August 6
brand strategy consumer behavior consumer trends online selling
Young woman entrepreneur talking camera live recording video on social network at home. Online selling, work at / from home, Social media and technology concept

Live Shopping Gains Ground in U.S. Retail

Key Takeaways: Live shopping is now a priority channel for U.S. retailers, merging video, chat and checkout into…

August 6
ASD MarketBrief
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