INSIGHTS
Retailers Are Using The 4 Ps Of Marketing To Generate Success
Key Takeaways: The 4 Ps of Marketing—Product, Place, Price and Promotion—are essential for building competitive retail strategies and…
September 10
Why Value Now Drives Furniture Purchases
Key Takeaways: Furniture shoppers are prioritizing value, durability and affordability, leading to increased interest in discount retailers. High-income…
September 10
Why Small Businesses Are Upgrading to Modern POS Systems
Key Takeaways: Modern POS systems centralize sales, payments, inventory and accounting for small businesses, replacing manual tracking with…
September 3
A Smarter Retail Media Strategy for CPG Growth
Key Takeaways: Emerging CPG brands should build retail media plans around active store locations, not national reach, targeting…
September 3
Storefront Signage Matters More Than You Think
Key Takeaways: Storefront signage is a marketing tool: the right sign format, placement, and visibility directly drive retail…
September 3
Fulfillment Is the Hidden Cost of Promotional Campaigns
Key Takeaways: Fulfillment costs, including receiving, storage, kitting, packing, shipping and returns, often exceed unit price and erode…
September 3
LA County Expands Financial Support for Small Business Owners
Key Takeaways: LA County’s free Small Business Financial Clinic offers one-on-one coaching, debt management, and loan package assistance…
August 27
How Small Online Retailers Can Reduce Cart Abandonment
Key Takeaways: Eliminating surprise fees, enabling guest checkout, and simplifying forms are the fastest fixes for cart abandonment.…
August 27
Local Events Are Driving Retail Foot Traffic
Key Takeaways: Independent retailers driving foot traffic through local events, hyperlocal geo-targeted ads, and community partnerships, not discounts.…
August 27