INSIGHTS
How Small Retailers Can Use a Brand Character Strategically
Key Takeaways: A brand character or mascot gives small retailers a budget-friendly, reusable marketing asset that drives retail…
August 13
Understanding Modern Retail Shopping Behavior
Key Takeaways: Retail conversion improves by removing checkout friction: guest checkout, minimal form fields, fast delivery and clear…
August 13
How to Plan a Jewelry Collection That Sells
Key Takeaways: Sellable jewelry collections start with a strong anchor piece, then assign clear product roles: entry-level, everyday,…
August 13
A Smarter Approach to Retail Price Increases
Key Takeaways: Retail price increases perform best when timed to peak demand, signaled early and rolled out in…
August 13
Maine’s Single-Use Plastics Debate Has National Retail Implications
Key Takeaways: Maine’s single-use plastics debate and the Senate-passed REUSE Act signal a national push toward reuse and…
August 6
AI Visibility Is Now a Retail Performance Metric
Key Takeaways: AI answer engines like Google’s AI Overviews and ChatGPT now filter products before shoppers reach retail…
August 6
How Retail Businesses Can Run PR That Earns Attention
Key Takeaways: Retail businesses can run effective PR without an agency by leading with real news and pitching…
August 6
Live Shopping Gains Ground in U.S. Retail
Key Takeaways: Live shopping is now a priority channel for U.S. retailers, merging video, chat and checkout into…
August 6
What Retailers Can Learn From the Push for AI Transparency
Key Takeaways: Retailers using AI-generated product images face growing disclosure requirements from platforms like Amazon and state regulators.…
July 30