Teaching Your Customer to Fly | Ben Saltzman – Kitty Hawk Kites

Jun 26, 2023

In this episode, Stephanie Beringhele interviews Ben Saltzman, the Marketing Director of Kitty Hawk Kites.

Listen

Watch

Kitty Hawk Kites has 28 retail stores and several e-commerce sites.

  • 01:25: How Ben got into the retail business
  • 03:09: Understanding Kitty Hawk’s retail business model – Kitty Hawk Kites, Kitty Hawk Surf Company, and Life is Good stores.
  • 05:49: How they went from being a hang gliding school into becoming a large destination business in coastal states.
  • 06:55: How the mission of the business drives the entire experience. “We want to teach our customers to fly”.
  • 7:54: Social media is a powerful tool to communicate with customers.
  • 8:43: Encourage your customers to share their stories that relate to your retail business, they will!
  • 11:06: The challenges of employee recruiting. Training, housing, and retention are top of mind.
  • 11:54: Encouraging employee growth. How Kitty Hawk encourages their employees to grow and move throughout the organization.
  • 14:32: Trade shows are critical to business and relationships, but also finding trends.
  • 15:41: Economic conditions change how you do business. You need to learn how to pivot in order to get your customer’s business.
  • 16:38: Mastering story and sharing customer experiences is critical in showing why you’re important to your customers’ lives.

To learn more about retail buying opportunities and attending ASD, visit our website where you can register for free.

Stephanie Beringhele

Stephanie Beringhele

Retail doesnt have to be complicated so long as you keep it real! Stephanie Beringhele, a 14-year veteran of the B2B Marketplace, explores the retail space through intimate conversations with retailers, wholesalers, and more. Episodes are less than thirty minutes with bite-sized tips on leadership, growing store profits, trends, and more. And Stephanie wants to connect with YOU! Email questions you want answered for future episodes to [email protected]

Related

Loading...