Latest in: digital marketing

consumer behavior digital marketing retail strategy
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What Makes a Referral Program Work?

Key Takeaways: Effective referral programs combine customer insight, targeted incentives and a frictionless sharing experience to drive higher…

June 25
digital marketing email marketing
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How Retail Brands Drive Repeat Sales With Email Automation

Key Takeaways: Retail email automation drives higher revenue per email by triggering messages at key moments: abandoned carts,…

June 11
brand strategy consumer behavior digital marketing
Young woman shopping online at a clothing store, electronic shopping

What Clothing Search Trends Reveal About Retail Demand

Key Takeaways: Clothing search volume tops 2.7 million monthly queries, signaling strong, steady retail demand driven by local…

June 11

ASD MarketBrief
artificial intelligence digital marketing
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Relevance Is the Real Advantage in AI Marketing

Key Takeaways: AI marketing performs better for small retailers when real customer context leads the strategy. First-party data,…

May 28
digital marketing fashion trends pricing strategies
Coach branded leather handbags in white are arranged on display, featuring gold chain details and a shiny logo against a blurred outdoor backdrop.

How Coach Rebuilt Its Brand with Clear Positioning and Cultural Relevance

Key Takeaways: Coach’s attainable luxury positioning and disciplined product strategy fueled its brand revival and sales growth. Focusing…

May 14
digital marketing online selling retail
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YouTube Shopping Tips Retailers Can Use to Drive Sales

Key Takeaways: Small retailers can boost sales with YouTube Shopping by making products easy to buy, matching content…

May 7
digital marketing ecommerce email marketing marketing

10 Ways Retailers Can Succeed at Email Marketing

May 25
ASD MarketBrief
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