by Macala Rose | Jan 20, 2023 | Brick & Mortar
In the last eight years I’ve been a part of the ASD team, I’ve notice certain products with certain symbols and styles that always sell no matter what their retail category is. One of the most popular at ASD Market Week is the evil eye. The evil eye is one...
by Macala Rose | Jan 5, 2023 | Retail News
It’s official: 2023 is the year of magenta. According to Pantone, it was an unconventional shade, for an unconventional time. Every year, Pantone announces the Color of the Year. And it should come as no surprise that the color that’s chosen has a significant...
by Macala Rose | Oct 23, 2022 | Online Selling
Inflation, changing consumer attitudes, and post-pandemic behavior have many retailers scrambling when it comes to figuring out what their customers are willing to buy. The largest online marketplaces –– Amazon, eBay, Walmart, and Target –- have also made big changes...
by Macala Rose | Oct 10, 2022 | Marketing
A few months ago, I taught you how to set up a Facebook page and shop for your retail store. Now I’m back to help you learn how to set up a shoppable Instagram account in 6.5 easy steps. In order to create shoppable Instagram posts where your customers can purchase...
by Macala Rose | Sep 12, 2022 | Marketing
In the past year, privacy, tracking and attribution have been turned on their heads when it comes to spending money on social ads. To understand the changes, and how new privacy laws are affecting retail ad spends, we talk with Jennifer Spivak, co-founder of and...
