Looking For Bigger Margins? Create a Private Label

Jan 5, 2024

In 2022, sales of private label products reached a record $228.6 billion. This growth rate was nearly double that of nationally, recognized brands. Retailers of all sizes, across all categories, are tapping into private labeling to maximize profits while also offering customers more value and savings.

Target’s private label brands are among the most successful leading retailers. Known for their quality and “cheap chic” image popular among younger consumers, Target has private label brands spanning across categories like grocery, apparel, and home goods. Among these, an impressive ten brands have garnered sales of at least $1 billion.

Private labeling isn’t just for big-box stores and chains. With many manufacturers offering a variety of products available for private label, retailers of all sizes can access the benefits private labeling has to offer.

Here are three key tips for small retail business owners on using private label product lines to boost their margins:

  • Quality and Cool Factor: Quality is king, but don’t forget the cool factor. Private labels need to be as good as or better than big brands, but with a twist that makes them unique. Think niche or quirky features that grab attention. Fun fact: private label brands are zooming past national brands in sales growth – they’re definitely doing something right!
  • Know Your Customers & Their Faves: Dive deep into what your customers are digging. Are they into organic skincare or crazy about craft coffee? You want to create private label products that echo their interests. By aligning your private label selection with what your customers are passionate about, you’re not just selling products, you’re curating experiences they’ll come back for.
  • Smart Pricing & Cool Promos: Price it right and make it sparkle with promotions. Private labels can have better margins than the big guys – think about 25-30% more pocket change! It’s about finding that sweet spot in pricing: affordable but still oozing value. Get creative with in-store events, loyalty perks, or just some good ol’ social media buzz.

So, there you have it – make your private labels quality-packed, customer-focused, and priced to please. With these tricks up your sleeve, your retail margins could be seeing some sunny days ahead!

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Macala Rose

Macala Rose

Macala Rose is a writer and researcher who specializes in health, wellness, and consumer behavior. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can with her on Linkedin at https://www.linkedin.com/in/macala or via https://www.maca.la.