Marketing To Latino Customers – What You Need To Know!

Nov 3, 2023

Are you wanting to expand your customer base? Have you been thinking of how to target a broader demographic?

The spending power of Latinos living in the U.S. is exploding. As retailers take more time to cater their marketing to this growing customer group, we talked with Carlos Marquez to understand what these customers want to buy, where they shop, and how they use social media. Watch our latest series in order to improve your marketing quickly.

Three E-Commerce Channels You Must You Use For Latino Shoppers

Fashion Accessories – The #1 Product Category You Must Carry

Social Media Channels Latino Shoppers Love

Want to attend Carlos Marquez’s talks in person? Register to attend our next show today. 

About ASD

At ASD Market Week, you’ll discover higher margins, a wider selection of on-trend products, and the newest merchandise while meeting over 1,800 vendors. ASD Market Week is truly the wholesale buying event that can’t be missed.
Learn More

Macala Rose

Macala Rose

Macala Rose is a writer and researcher who specializes in health, wellness, and consumer behavior. Her expertise has been published in the New York Times, Wall Street Journal, San Francisco Chronicle, and many more publications. When she’s not writing about consumer behavior or food, she can be found scouring for deals in antique shops or on the back of her horse. You can with her on Linkedin at or via