In the video, Jacqueline Snyder, also known as The Product Boss, speaks with Tiffany Hardin of Gild Creative Group. Snyder shares her expertise in product development and marketing. She discusses her background in the fashion industry and her experience launching over 2,000 fashion brands.
Snyder emphasizes the importance of multi-channel marketing and shares success stories of small businesses making significant sales with a small following on social media and through platforms like Amazon and warns against neglecting marketing.
In this conversation, Snyder also shares her experience using Pinterest as a “backdoor” to drive traffic to her product business and recommends using tools to find popular search terms and create content around them. She also discusses the importance of understanding sales patterns and seasons in product businesses and encourages women to think bigger about their goals and aspirations. She also encourages entrepreneurs to find a balance between work and personal life and offers coaching to those making six-figure to seven-figure revenues.
Synopsis:
- 4:21: Evolution of marketing strategies in the fashion industry over 20 years.
- 7:43: Organic marketing can be profitable for small businesses without relying on paid ads or social media influencers.
- 10:53: Unexpected twist in business: designing a bra for a client who unknowingly wanted a knockoff of a bra previously designed by the consultant.
- 14:30: Utilizing Pinterest for product companies as a powerful search engine for solutions.
- 17:29: Utilize Pinterest and blogging for business growth by solving customer problems and linking back to products.
- 20:49: Maximizing sales by understanding buying seasons and customer preferences.
- 24:10: Entrepreneurial lifestyle prioritizes time and financial freedom, emphasizing blending over balance or juggling.
- 27:23: Embrace ambition, own your goals, and manifest success in entrepreneurship.
Longer Episode Transcript
05:00: Snyder discusses the importance of multi-channel marketing for businesses in today’s digital age. She compares the past methods of marketing through physical booths and mailers to the current trend of social media platforms. She emphasizes the need for a mix of paid and organic marketing, consistency on chosen channels, and partnerships. She encourages businesses, especially those with physical products, to consider selling on their own websites and building an email list as a way to own their online presence and avoid relying on borrowed land.
10:00: Snyder shares the importance of creating awareness and generating a market demand for her product. Snyder underscores the importance of creating a need or desire in the market or solving a problem, and ensuring that people know your business exists. She also touches upon the potential benefits of using Pinterest as a search engine for product companies, as people often use Pinterest to find solutions to their problems.
15:00: Snyder shares her experience of using Pinterest as a “backdoor” to drive traffic to her product business. She explains that by identifying keywords related to her niche and creating blogs around them, she was able to rank high on Google searches and attract customers without relying on ads. Snyder recommends using tools like UberSuggest and Answer The Public to find popular search terms and create content around them. She also emphasizes the importance of linking back to the product or blog from Pinterest posts. The speaker concludes by encouraging businesses to see content as a 24-hour salesperson and offering coaching to those making six-figure to seven-figure revenues to help maintain sales growth.
20:00: Snyder discusses the importance of understanding sales patterns and seasons in product businesses. They explain that while some months may be slower, it’s essential to stabilize during those times and triple or quadruple efforts during busy months. Snyder also shares insights from Jeff Bezos, who created sales events like Christmas in July to boost sales during slow months. They emphasize the need to know your customer and buying seasons to make informed decisions about sales and marketing strategies. Synder also touches on the idea that every business is different, and there’s no one-size-fits-all approach to success.
25:00: Snyder encourages women to think bigger about their goals and aspirations, particularly in regards to making money and building businesses. She shares her own experience of setting ambitious goals and turning a $90,000 business into a multi-million dollar one. She emphasizes the importance of profitability and considering one’s lifestyle goals when determining the size of one’s business.
30:00: Snyder draws an analogy from the movie The Matrix, where the character Morpheus tells Neo that there is no spoon, meaning that our perceptions and beliefs shape our reality. She applies this concept to our thoughts, explaining that they become beliefs and ultimately actions, emphasizing the power of our mindset in shaping our actions and way of living.
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