As a wholesaler, you have participated in trade shows for years. In the last five years though, it’s become more and more important for your wholesale business to make your inventory available to retail buyers online.
In order to get started, it can be overwhelming. Even though you run a wholesale business, you have to create your own brand, create a website, create product images and descriptions, as well as make large quantity orders possible. It’s not easy to get started.
However, setting up a wholesaler business is fast becoming a necessity in this digital era. If you want to take your wholesale business online, and create a website for your retail store customers, here how. Let us take you through some basic steps to set up your wholesale website.
Create a Wholesaler Website to Sell Products
The first and most important step to building a wholesale website is to choose the right platform. You can either create your website from scratch or start off with a website builder. If you choose to build your website from scratch, you could spend months learning about website design and programming. Alternatively, you could start with a website builder.
The best online builders for wholesale websites are Shopify, Squarespace, or Elastic Suite (part of the EmeraldX family). These are easy to use tools that let you build your website in a matter of hours or days depending on how complete your inventory is and how many products you offer.
Website builders are becoming increasingly popular among wholesalers because they’re so quick and easy to set up. You can quickly create your website and start selling products without spending months trying to learn how to code.
And if a wholesale website is too much for you to create right now, you can always update your exhibitor profile on ASD Market Week, or start off with a small selection of wholesale inventory on an online marketplace like Bulletin (also part of the Emerald family).
Have an Inventory of Products
The next step to setting up your wholesale website is to create an inventory of products. You have to have a wide range of products to sell on your website. This way, you can cater to a wide variety of customers. You’re able to sell products to a more diverse audience. Having a large number of products in your inventory is important.
It shows potential customers that you have a wide selection to choose from. However, you don’t need to have a large inventory of products right away. It’s okay to start small (say 30 of your top selling products) and expand your inventory as you get more customers. When setting up your inventory, make sure you have a wide variety of products. It’s okay to start small. You want to make sure you can provide high-quality service to customers. You want to make sure you can meet their needs.
Get Professional Photographs of Your Products
You have to make sure each product you sell looks appealing and is displayed attractively. This way, customers are more likely to buy your products. Consumers are visual and they want to see what they are buying. When setting up your wholesale website, you have to get high-quality product photographs. You have to make sure each product is photographed attractively. This way, customers are more likely to buy your products.
You can hire photographers and companies who specialize in on-demand product photography who charge anywhere from $10-$30 per shot. My personal favorite is Soona, a Colorado-based company that turns product images around in just 24 hours. Soona can create stunning images for you for $30 per shot or $93 per video.
They also offer additional retouching and editing services. What’s more, they have packages from Shopify stores, Amazon, and Instagram. In addition to Soona, there’s also Squareshot, which offers single image, as well as monthly membership packages or editing services like Pixelz.
And if you want to take your own product shots, the ASD editorial team created a tutorial on how retailers and exhibitors can shoot their own photos/videos.
Write Quality Product Descriptions
The next step to setting up your wholesale website is writing quality product descriptions. These should be detailed and include the features and benefits of each product. Make sure they are engaging and interesting to read. You have to write your product descriptions from a customer’s point of view. You have to think about what your customers want and then write down the benefits that your products have for them. Product descriptions also have a positive impact on SEO and organic discovery of your website.
Add an SSL Certificate and Wholesale Contact Info
The next step to setting up your wholesale website is adding an SSL certificate. This lets customers know that they are on a secure website. It lets customers know that their information is safe and secure. It’s important to have an SSL certificate on your wholesale website.
This way, customers are more likely to trust and buy your products. You manage SSL certificates through the company you purchased your domain from. If you have Shopify, Squarespace, or Elastic Suite, this is included.
It’s also important to add wholesale contact information on your website. This way, customers can contact you directly. When setting up your wholesale website, it’s important to add wholesale contact information. This way, customers can contact you directly. It’s also important to add an SSL certificate. This lets customers know that they are on a secure website. It lets customers know that their information is safe and secure.
Conclusion
Building a website is an essential part of being a wholesaler. It’s important to get the design and content right to ensure customers can easily find what they’re looking for. If you’re not sure where to start, follow these 5 simple steps to build your wholesale website.
ASD Market Week is committed to see our exhibitors succeed each show. Beyond the booth, we offer digital advertising and sponsorship opportunities. We also offer free resources and tool kits to help you boost visibility at the show, and book more buyer meetings.
If you’re new to ASD, and have never exhibited with us before. Apply to Exhibit and one of our amazing sales teams will reach out to help you create new chances for revenue.
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